;

Privacy Policy

Effective Date: 13 December 2025

This Privacy Policy explains how ALARAY Ltd, trading as DesiDo (“we”, “us”, “our”), collects, uses, and protects your personal data when you use our website or services. It applies to all users, including couples/individuals and suppliers, where we act as a data controller.

1. Introduction

1.1 We are committed to safeguarding the privacy of all website visitors and service users.

1.2 This policy applies where we are acting as a data controller, meaning we determine the purposes and means of processing your personal data.

1.3 By using our website, you consent to the collection, storage, and use of your personal data as described in this Policy.

1.4 Our website uses cookies. Cookies that are not strictly necessary require your consent, which you can manage via our Cookie Settings.

1.5 “We”, “us” and “our” refer to ALARAY Ltd, trading as DesiDo.

2. Personal Data We Collect and Use

We collect personal data to operate our services, communicate with you, and improve your experience.

For Couples / Individuals

  • Account Data: name, email, login details – to manage accounts, send notifications, and respond to enquiries.
  • Usage Data: IP address, browser type, pages visited – to analyse and improve services.
  • Enquiry Data: details you submit to contact suppliers – shared only with relevant suppliers.
  • Correspondence Data: communications with us – used to respond to queries and maintain records.
  • Reviews: submitted to the website – may be verified by us for authenticity before publication.

For Suppliers

  • Profile Data: business details, contact info, gallery images – to display listings and manage services.
  • Usage Data: IP address, browser type, pages visited – to analyse service usage and performance.
  • Listing Data: free or future-paid listings – used to manage listings and features on the website.
  • Reviews: any reviews received – may be verified by us before appearing on the platform.

Legal Basis: Legitimate interests, consent, or contractual necessity depending on the data category.

Note: Do not provide personal data of third parties unless prompted.

3. Sharing Your Data

We may share your personal data with:

  • Other users and suppliers: When you submit enquiries or reviews, we share relevant data with suppliers; reviews may be moderated or verified before publication.
  • Service providers: Such as Google Analytics, email providers, for website functionality and analytics.
  • Legal authorities: or insurers as required by law or to protect vital interests.

Important: Suppliers act as independent data controllers for enquiries they receive. We do not sell personal data.

4. Data Retention

4.1 We retain personal data only as long as necessary for the purposes described.

4.2 Typical retention periods:

  • Account / Profile Data: Deleted after 2 years of inactivity.
  • Enquiry, Correspondence & Review Data: Deleted after 5 years unless legal obligations require longer.
  • Listings: Free listings remain up to 12 months extended if upgraded to future paid packages.

5. Security of Personal Data

5.1 We implement technical and organisational measures to protect your personal data, including encryption, secure servers, and access controls.

5.2 Passwords must be kept confidential.

5.3 Transmission over the internet is not fully secure; use caution when sharing sensitive information.

6. Cookies

6.1 What are cookies?

  • Small text files stored by your browser to identify sessions, preferences, and behaviour.

6.2 Cookies we use:

  • Essential: login, account security, website operation.
  • Analytics: Google Analytics to track usage.
  • Personalisation & Advertising: improve content and ads.

6.3 Managing cookies:

  • Accept/reject non-essential cookies via Cookie Settings or your browser.

6.4 Third-party cookies:

  • Google Analytics and Google AdSense may set cookies; opt-out options via Google Ads Settings.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, erase, restrict, object, or port your data
  • Withdraw consent
  • Complain to the ICO

Exercise rights at hello@desido.co.uk. we respond within 1 month.

8. Children

8.1 Our services are for 18+ only.

8.2 Any personal data of under-18s will be deleted.

9. Third-Party Websites

We are not responsible for the privacy policies of linked websites. Review their policies before sharing data.

10. Updates

Changes will be published on our website; significant changes may be notified by email.

11. Our Details

Company: ALARAY Ltd, trading as DesiDo

Registered in England & Wales: 11717869

Registered Office: 61 Bridge Street Kington HR5 3DJ United Kingdom

Email: hello@desido.co.uk

Contact Form: www.desido.co.uk/contact_us